With a background in stockbroking and using analytics tools for market forecasting through to the beginnings of analysing online user behaviour, data has always played a large role in Tim’s career. His previous involvement with developing and leading digital teams has seen Tim become mentor and leader in analytics and optimisation for both the companies we work with and the db team. Inspired by directly helping people, Tim’s biggest reward is getting them to reach that ‘aha moment’ so the move to consultancy and starting Digital Balance was a natural progression.
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Rosie is responsible for driving quality outcomes for our clients, every time. With 10 years documented success in developing account teams in London, Sydney and now at Digital Balance, she runs a tight ship ensuring that our best-in class consultants not only deliver to expectations, but exceed them. Her breadth of experience across all facets of marketing and operations gives her the ability to identify issues before they become problems and develop real-world solutions ensuring your businesses success.
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With a focus on user behaviour across digital properties Jerome looks beneath the surface of brand engagement. An astute communicator he effectively conveys technical knowledge to individuals and teams of all levels within organisations. Uncovering data-driven insights he transforms internal thinking so teams can make more informed business decisions.
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De thinks big and brings a natural curiosity about human behaviour to her projects. She is fascinated with data and seeks the patterns and trends that are interesting and unexpected. She reflects this in her strategic recommendations which focus on helping companies make decisions based on what people are actually doing online.
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Leo’s main focus is to improve the online experiences of digital users. He has an obsessive flair for style that is teamed with hands-on technical experience to make him fluent in the language of web development. Influenced by the infinite design possibilities and led by curiosity, he discovers how and why things work and applies them to his projects.
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Propelled by turning traditional thinking on its head, Gina’s a strategic Planner who builds on her foundation in research and Sociology to help companies uncover digital opportunities. Before moving to Perth, Gina worked in agencies across the US. With her knowledge of traditional and digital marketing, Gina helps brands grow through insights and innovation.
With over 9+ years of quality assurance, analytics and optimisation experience, Andre focuses on the detail but is driven by the bigger picture. Andre builds implementations and optimisation strategies from the ground up, connecting the dots between how data is captured, collected and reported on; and the longer term impact on businesses being able to make sound data-driven decisions. An avid fly fisherman with a green thumb, despite his love for technology, Andre would never pass up a date with mother nature.
Matt is a technically minded individual who specialises in delivering analytics, optimisation and data management platforms. Driven by the day to day changes in digital, Matt shows a unique passion towards helping clients understand how to better use their digital stack. Although Matt keeps up to date with most digital trends, he refuses to be brainwashed by the social craze we call Facebook - Call him “Old Fashioned,” or better yet, you can just buy him one at the pub.
Will is responsible for helping clients' build a strong analytics and optimisation practice. As a natural problem-solver, Will is compelled to figure out new and better ways of doing things. A Farm-boy from country Victoria, with a strong customer focus and a background in banking and finance, Will built his career in digital from the ground up. Will’s love of technology and innovation saw him enhance his skills in web development to a healthy passion for all things digital analytics.
Nick is an Adobe Analytics specialist, who has over 7 years’ experience using the Adobe platform. He provides organisations with invaluable data and analysis, data visualisation, while leveraging Adobe Analytics best practice solution. Nick is an expert across the entire Adobe Suite, from implementation, campaign tracking, tag management, Report Builder, Ad hoc Analysis, Target for optimisations and is one of few people in Australia certified in Adobe Workbench.
Kate is an experienced brand communications professional with project, brand and account management experience. Kate has worked with major local and global brands including those in the property, resources, not-for-profit, education, Government and construction industries. She currently focuses on the delivery management across our projects here at Digital Balance. Kate has a passion for achieving outcomes and a track record of delivering growth.
Francesco has over 7 years experience in delivery management roles including digital producer, project manager & brand manager. He has supported both local and national brands / organisations with the required management skills to deliver projects from start to finish and grow its brand. Originally from Italy, Francesco is a passionate individual who strives to better himself by gaining knowledge and learnings from his peers. Francesco’s passion has resulted him in enhancing his management skills along supporting the teams around him in all digital projects.
Renee has over fifteen years experience in a variety of roles, including digital and direct marketing, eCommerce, digital change and strategy in both the UK and Australia. She has effectively led people through change and her focus is on supporting and enabling people to deliver the best results. Renee has excellent stakeholder relationship management skills, particularly with navigating large & complex organisations.
With 15+ years’ experience in driving engagement and conversion rates via the digital channel, Meg’s focus lies in improving user experience and generating ROI via targeting, personalisation and A/B testing. Expertise in prioritisation frameworks, strategy, governance, process and training. Hands on Adobe Suite experience including: Target, Analytics, Audience Manager, and Experience Manager. She is insight led and data driven with a deep understanding of visitor behaviour, user journeys, audience segmentation, digital and content marketing.
Amy brings with her over 15yrs experience in pure digital marketing project management and delivery. She’s managed end-to-end digital solutions and marketing activity for brands in the UK, USA and here in Australia. Amy works with our clients and our teams internally to deliver on our data strategies and roadmaps which are bespoke to each client. She sniffs out good design, a great customer experience and being the nosey person she is, has a keen sense for human patterns of behaviour online.
We’re logical and intuitive thinkers, analysts and creatives; a fusion that brings a unique approach to the work we do. We’re obsessed with digital and helping our clients achieve balance. We’re also addicted to coffee, but don't let that put you off. If you think you could add a fresh perspective to our thinking we’d love to hear from you.
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Digital Balance is proud to represent and partner with Adobe across the APAC region. We’ve been working with Adobe’s Digital Marketing tools since 2005 (when it was Omniture) and have implemented for many well known Australian brands. We measure, optimise and personalise customer interactions, then make sense of the data and insights helping our clients to translate it into achievable business goals.
As members of the Adobe Customer Advisory Board (CAB) in Australia and the US we’re influential contributors to the direction of the products within the suite and are privy to Adobe’s future product and marketing plans. We’re regularly asked to present at international conferences on web analytics, optimisation and customer engagement.
We're also proud to be an authorised Google Analytics Certified Partner (GACP). We’ve been endorsed by Google, as one of a few companies in Australia able to provide expertise across both their standard and premium solutions.
The Google Analytics 360 Suite combines enterprise analytics, tagging, site optimisation, data visualisation, market research, attribution, and audience management into a powerful measurement solution designed for enterprise businesses with larger data volumes and more complex analytics and integration needs. And with 360, there’s no more sampling of data, and it has attribution capabilities built right in.
As a partner of both Adobe and Google, we’re in a rather unique position of having considerable expertise across both platforms, which enables us to provide impartial advise, and in-depth services across both solutions.
We see Digital Balance as an important part of our team, infusing our strategies with imperative analytical and mathematical thinking. They bring an insatiable passion, a strong curiosity and determination to find the best solutions every time. Most importantly, we see results. What a pleasure to work with.
The value Digital Balance bring to a project with knowledge and ideas grounded in analytics is always positive. As a bonus Tim and his team are great to work with, they are smart, and collaborative, which in my mind is a winning combo.
I had the privilege of working with Digital Balance on the creation of a real-time dashboard; blending business KPIs and performance levels to assist our editorial rooms in driving maximum audience engagement. The Digital Balance team was instrumental in the success of this project. They had an impressive capacity to understand both the operational and technical side of our business problems and weren't afraid to get their hands dirty with fine details in order to keep the project on track. We have since engaged with them on a number of other projects and they are truly a joy to work with.
Digital Balance works hard to understand the complexity of our business in a way that none of our other marketing partners can. They are truly an extension of our team and provide us with invaluable support, knowledge and smarts – in the most friendly and sincere way possible.
We consider them a key strategic partner in our growing digital footprint. We have worked with Digital Balance over a number of years, providing a range of services from strategic advice, analytical services, consulting and mentoring. I believe they have a very unique offering and not only do they offer a high-quality service but are thoroughly nice people to work with!
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