Rosie is responsible for driving quality outcomes for our clients, every time. With 10 years documented success in developing account teams in London, Sydney and now at Digital Balance, she runs a tight ship ensuring that our best-in class consultants not only deliver to expectations, but exceed them. Her breadth of experience across all facets of marketing and operations gives her the ability to identify issues before they become problems and develop real-world solutions ensuring your businesses success.
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With a focus on user behaviour across digital properties Jerome looks beneath the surface of brand engagement. An astute communicator he effectively conveys technical knowledge to individuals and teams of all levels within organisations. Uncovering data-driven insights he transforms internal thinking so teams can make more informed business decisions.
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Leo is a full stack developer, often found embedding analytics into Mobile apps(Android and iOS), as well as developing in PHP, and many of the JavaScript technologies, such as AJAX and Angular. Leo is a seasoned implementation specialists, and understands the nuances of browser based code. A certified expert in both Adobe and Google Analytics, he is well versed in data stitching, API integrations, SQL and visualisation platforms such as Tableau, Data Studio and is known to build custom interfaces, well because he can.
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Propelled by turning traditional thinking on its head, Gina’s a strategic Planner who builds on her foundation in research and Sociology to help companies uncover digital opportunities. Before moving to Perth, Gina worked in agencies across the US. With her knowledge of traditional and digital marketing, Gina helps brands grow through insights and innovation.
Will is responsible for helping clients' build a strong analytics and optimisation practice. As a natural problem-solver, Will is compelled to figure out new and better ways of doing things. A Farm-boy from country Victoria, with a strong customer focus and a background in banking and finance, Will built his career in digital from the ground up. Will’s love of technology and innovation saw him enhance his skills in web development to a healthy passion for all things digital analytics.
Matt is a technically minded individual who specialises in delivering analytics, optimisation and data management platforms. Driven by the day to day changes in digital, Matt shows a unique passion towards helping clients understand how to better use their digital stack. Although Matt keeps up to date with most digital trends, he refuses to be brainwashed by the social craze we call Facebook - Call him “Old Fashioned,” or better yet, you can just buy him one at the pub.
Nick is an Adobe Analytics specialist, who has over 7 years’ experience using the Adobe platform. He provides organisations with invaluable data and analysis, data visualisation, while leveraging Adobe Analytics best practice solution. Nick is an expert across the entire Adobe Suite, from implementation, campaign tracking, tag management, Report Builder, Ad hoc Analysis, Target for optimisations and is one of few people in Australia certified in Adobe Workbench.
Francesco has over 7 years experience in delivery management roles including digital producer, project manager & brand manager. He has supported both local and national brands / organisations with the required management skills to deliver projects from start to finish and grow its brand. Originally from Italy, Francesco is a passionate individual who strives to better himself by gaining knowledge and learnings from his peers. Francesco’s passion has resulted him in enhancing his management skills along supporting the teams around him.
Amy brings with her over 15yrs experience in pure digital marketing project management and delivery. She’s managed end-to-end digital solutions and marketing activity for brands in the UK, USA and here in Australia. Amy works with our clients and our teams internally to deliver on our data strategies and roadmaps which are bespoke to each client. She sniffs out good design, a great customer experience and being the nosey person she is, has a keen sense for human patterns of behaviour online.
Digital Balance is proud to represent and partner with Adobe across the APAC region. We’ve been working with Adobe’s Digital Marketing tools since 2005 (when it was Omniture) and have implemented for many well known Australian brands. We measure, optimise and personalise customer interactions, then make sense of the data and insights helping our clients to translate it into achievable business goals.
As members of the Adobe Customer Advisory Board (CAB) in Australia and the US we’re influential contributors to the direction of the products within the suite and are privy to Adobe’s future product and marketing plans. We’re regularly asked to present at international conferences on web analytics, optimisation and customer engagement.
We're also proud to be an authorised Google Analytics Certified Partner (GACP). We’ve been endorsed by Google, as one of a few companies in Australia able to provide expertise across both their standard and premium solutions.
The Google Analytics 360 Suite combines enterprise analytics, tagging, site optimisation, data visualisation, market research, attribution, and audience management into a powerful measurement solution designed for enterprise businesses with larger data volumes and more complex analytics and integration needs. And with 360, there’s no more sampling of data, and it has attribution capabilities built right in.
As a partner of both Adobe and Google, we’re in a rather unique position of having considerable expertise across both platforms, which enables us to provide impartial advise, and in-depth services across both solutions.
The value Digital Balance bring to a project with knowledge and ideas grounded in analytics is always positive. As a bonus Tim and his team are great to work with, they are smart, and collaborative, which in my mind is a winning combo.
We see Digital Balance as an important part of our team, infusing our strategies with imperative analytical and mathematical thinking. They bring an insatiable passion, a strong curiosity and determination to find the best solutions every time. Most importantly, we see results. What a pleasure to work with.
Digital Balance works hard to understand the complexity of our business in a way that none of our other marketing partners can. They are truly an extension of our team and provide us with invaluable support, knowledge and smarts – in the most friendly and sincere way possible.
We consider them a key strategic partner in our growing digital footprint. We have worked with Digital Balance over a number of years, providing a range of services from strategic advice, analytical services, consulting and mentoring. I believe they have a very unique offering and not only do they offer a high-quality service but are thoroughly nice people to work with!
I had the privilege of working with Digital Balance on the creation of a real-time dashboard; blending business KPIs and performance levels to assist our editorial rooms in driving maximum audience engagement. The Digital Balance team was instrumental in the success of this project. They had an impressive capacity to understand both the operational and technical side of our business problems and weren't afraid to get their hands dirty with fine details in order to keep the project on track. We have since engaged with them on a number of other projects and they are truly a joy to work with.
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