Introducing Engagement Scoring - a way to measure the experiences your audience has with your brand's website.

Get a more holistic view of your website's performance with engagement scoring.

It's through the creation of content that brands must resonate with their audiences, but how do you tell what is working? Engagement Score lets you know what content is working, making it even more relevance for brands and vital for their success. Read more...

Do you want to know more about your audience and how engaged they are when they visit your site? Find out how to create a calculate metric in Adobe Ad-Hoc Analysis (formerly Discover) that will provide you with some great insights, and it's dead easy to use.

This is a follow on post to my previous one about measuring that elusive engagement. This post focuses on the aspect of applying a score to visitor interactions, as they interact with your content and applications. Visitor scoring is fairly simple – especially in SiteCatalyst, and by leveraging the data in Discover through segmentation, (and ultimately in SiteCatalyst 15), it’ll give you even more insight into visitor engagement. Visitor scoring measures and assigns a relative value to individual customers and prospects based on their actions and behaviors over time. You can determine intent and engagement – even before visitors convert. Once you’ve identified your most valuable visitors, you can dissect their actions to determine the campaigns, keywords, referring sites and offline touch points that engage them – and invest more on these efforts.