We must move from numbers keeping score to numbers that drive better actions.

- RAYMOND CHANDLER

Search Results for: "engagement"

Understanding engagement – now even easier with Discover

Do you want to know more about your audience and how engaged they are when they visit your site? Find out how to create a calculate metric in Adobe Ad-Hoc Analysis (formerly Discover) that will provide you with some great insights, and it's dead easy to use.

By on February 11 2014

Elusive engagement – Part II – Visitor scoring

This is a follow on post to my previous one about measuring that elusive engagement. This post focuses on the aspect of applying a score to visitor interactions, as they interact with your content and applications. Visitor scoring is fairly simple – especially in SiteCatalyst, and by leveraging the data in Discover through segmentation, (and ultimately in SiteCatalyst 15), it’ll give you even more insight into visitor engagement. Visitor scoring measures and assigns a relative value to individual customers and prospects based on their actions and behaviors over time. You can determine intent and engagement – even before visitors convert. Once you’ve identified your most valuable visitors, you can dissect their actions to determine the campaigns, keywords, referring sites and offline touch points that engage them – and invest more on these efforts.

By on June 20 2011

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