It’s through the creation of content that brands must resonate with their audiences, but how do you tell what is working? Engagement Score
Do you want to know more about your audience and how engaged they are when they visit your site?
Find out how to create a
This is a follow on post to my previous one about measuring that elusive engagement. This post focuses on the aspect of applying a
Figuring out who your engaged visitors are, can be quite the challenge. The problem is, there is no straightforward answer, and there certainly isn’t a
Now, there’s a hot topic. Measuring engagement. One of the most widely debated topics in web analytics.
What is engagement and how do
I recently read a great blog post about Cohort Analysis – measuring engagement over time, from 52 weeks of UX, and it got me thinking
On January 4, 32 million randomly selected Google Chrome users had third-party cookies disabled in their web browsers.
As I’m writing this, your floor staff will only have 1,274 more repeats of “All I Want for Christmas” to endure and chances are they
A few years ago, email marketing results were measured by one key statistic: open rates. Here’s why that’s changed.
SBS wanted a way to add Target’s testing and personalisation features across its entire digital footprint.
Have you ever wondered how some e-commerce businesses achieve sky-high conversion rates while others struggle?
In this digitally evolved era, Chief Marketing Officers (CMOs) shoulder the task of harnessing the power of MarTech.
As a CEO, you’re constantly juggling data-driven marketing strategies, customer engagement and competitive positioning.
Digital Balance is an Adobe Bronze Solution Partner and has been working with Adobe Experience Cloud products since 2005.
‘Dark patterns’ are intricately designed digital experiences that exploit human psychology – often at the expense of users’ best interests
Spinach is a great fit for our business. We share similar values around independence, honesty and being technology agnostic.
Marketers need to adapt their search strategies to cater for an increase in natural-language searches made via voice or AI search engines.
We helped Newscorp connect their Adobe Analytics platform, build custom dashboards and enable their team to create data sets, charts and dashboards to measure masthead
We delivered digital visualisation that brought to life Water Corporation’s most powerful digital asset.
We helped Swinburne University drive deeper customer engagement capability across their website through data management platform implementation connecting and collecting previously siloed data.
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Our Consulting Services See how we can unlock the value of your data, drive deeper customer engagement and business growth by helping your organisation with
Despite the impressive amount of functionality it offers, Activity Map is arguably one of the lesser known features available within Adobe Analytics. Understanding how it
Apple’s ITP is creating ghost audiences; it’s getting worse, and there’s no cure.
A quick primer for you, without getting into the technical specifics:
Around 50% of
Figuring out what drives clicks and honing in on that will certainly drive traffic to your site – but are you listening to what your
The introduction of a ‘dislike’ button could produce some interesting data insights for marketing on Facebook. But then what implications will it also have on
At Summit, you might remember Bret Gundersen introduced Derived Metrics and showed a few examples. What are they? What are some use cases?
There’s a lot of buzz around Adobe DTM, no doubt you’ve heard of it, but maybe you’re still unsure about whether it’s something you want
Do you know who your customers are? Using insights from your data helps you build a better picture of your personas so you can engage
You’ve put all the hard work into collecting the data and crafting a beautiful story with it but has anyone seen it yet? Get seen,
Organisations often don’t know what they want from digital, as one of the digital team you’ve got a couple of choices on how to deal
Could your data be more engaging? Find out how to relate data to your colleagues in a more compelling way with visual storytelling.
You’ve decided to deploy your tags with DTM, great stuff! To help you get started here’s an overview of all the things you need to
Digital is one of the most measurable mediums, yet marketing directors are often uncertain whether their marketing campaign is making a difference. This starts with
Everyone runs their digital session differently but here are 5 of our top tips for preparing for a digital planning workshop. From learning from others
Post-implementation is a crucial time for businesses to adopt regular maintenance and training. Find out how to get the most out of your analytics platform
Do you get the feeling your web analyst is missing the point? Rather than paying ridiculous amounts of money to an agency (for a report
Why would you buy an expensive jet aircraft, only to keep it in the hangar because of a lack of skilled crew to maintain and
One of the challenges organisations from across many industries face is how to manage their internal communications. Incorporating a few key things into your communications
Content is everywhere, but how do you stay ahead of the game and make sure your brand is noticed? Check out our top tips for
Google dropped by and whipped the string off your bow. Now what do you do? There’s plenty of other ways to understand content
It seems that most companies are still measuring traffic rather than peoples’ behaviours, despite the capability of the platforms. Enhance your customer understanding
There’s a certain amount of responsibility that comes with our digital recommendations, and taking people along the learning journey with us is part of the
With the myriad of tools available there’s no excuse for not optimising across multiple channels, but choosing one to use can be daunting.
When I present at conferences I like to begin with two huge and startling numbers…numbers that stun the audience into engagement. Typically I use
I’m still generally stunned that companies find thinking about measurement so difficult, and tend to either leave it to the last minute, or have nothing
So I promised that I would finally put fingertip to keyboard and talk a little bit more about using Visitor Scoring…to finish up the series
This is the third (but not final) post in the series on Visitor Engagement. One of the problems with the Visitor Scoring method that
It’s campaign time again. Normally we behaviorally target content to users based on their application stage.
We know from previous tests that this provides more
Internal search is one of the best goldfields available to you. Not only does it help you understand what your users can’t find in
One of the most powerful ways to enable an audience connection is through behavioural segmentation.
Many companies today segment from a business standpoint. Don’t get
There is a lot that can be measured these days, and getting the key success messages out can be difficult. Couple that with the
Many of us use video on our sites these days for different communication reasons. And those videos generally take a fair amount of effort
One of the big problems with single page microsites is that traditional measures, such as bounce rates, engagement time, scrolling etc, all go out the
Here’s another really simple customisation that you can and should do as part of your basic implementation, which helps you to further understand attribution.
Attribution is
In today’s day and age, blog platforms are becoming more popular in the corporate online presence. Many employees blog professionally about their area of
So, still want to know certain things like what pages were viewed from visitors conducting a search, or which campaigns are driving most page views
In many cases homepages are either relatively static, or promotional driven. The problem is that homepages are often still the starting point of a
I got asked today to provide a benchmark value for time on site for a competitor of ours. They asked me if I thought
Martech Talks: The Four Stages Of Attribution Excellence
This webinar was recorded in April 2024.
Download the full 2024 Digital Experience Benchmarks report from Contentsquare.
Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.
Martech Talks: The Four Stages Of Attribution Excellence
This webinar was recorded in October 2023.
Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.
Martech Talks: Privacy and Data Governance
This webinar was recorded in August 2023.
Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.
Martech Talks: Privacy Changes and Data Security
This webinar was recorded in July 2023.
Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.