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Tag Archives: variables

Have you got your settings right?

Parameters and attributions are important to campaign measurement and can deliver loads of great insights but only if you’ve got them set correctly. Find out how to check your settings to make sure your data is accurate.


Back to basics – SAINT classifications.

SAINT can be used for more than just campaigns, but there are a lot of people using it for limited purposes. Tim gets back to basics and revisits the tool that can and should be used for so much more.