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Tag Archives: tag management

Getting familiar with Adobe Dynamic Tag Management (DTM)

You’ve decided to deploy your tags with DTM, great stuff! To help you get started here’s an overview of all the things you need to know about setting up your tags.

The new Visitor Service code – what the changes mean for you

Adobe’s DTM update includes new features that allow you to integrate directly with your Analytics configuration. Based on our testing we’ve come up with a few tips to save you a bit of time and ease the frustration.

Using Data Elements within Adobe DTM (Dynamic Tag Management)

Are you new to DTM, or still struggling to make it work for you? In the first of our series of Adobe DTM articles we take a look at data elements – how to create them and then what to do with them afterwards.

Adobe Marketing Cloud’s new silver lining

The future looks good with Adobe’s Marketing Cloud getting a suite of 8 new core services, all designed to help us combat fragmented views of our audiences, incomplete profiling and targeting capabilities, bring together silo’d channels, and reduce the manual work required to currently curate reports to our stakeholders.

How to get the most out of your Adobe SiteCatalyst implementation (you’ll want your Web Analyst to read this too)

Post-implementation is a crucial time for businesses to adopt regular maintenance and training. Find out how to get the most out of your analytics platform and your web analytics team by focusing on these key factors.