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Tag Archives: social media

14 metrics to get you started with your deep dive into Facebook data exports

If you’re familiar with the Facebook Insights tab but are looking for a little more detail and a little more depth, there are a few options to get you started.
Page Summary gives you the ability to look at data from today, yesterday, the last 7 days, or the last 28 days, but with the Export Data function, you can go so much further.


The value of a dislike.

The introduction of a ‘dislike’ button could produce some interesting data insights for marketing on Facebook. But then what implications will it also have on brands?


Why you need to define your purpose before you tackle social.

Is it really necessary for brands have more than one Facebook or Twitter account? Customers can easily engage brands on social, therefore many brands make use of dedicated customer service accounts. But before you launch into social overdrive you need to define your purpose for being on social.


Are you guilty of hiding your brand’s personality on social?

Don’t let the social media crowd swallow you up, stand up and be noticed. Developing your brand personality allows you to send a clear message to your audience about who you are.


The 5 E’s of writing a damn good business blog.

Do you have an irrational fear of writing articles for your business blog? Content marketing is an essential for brands wanting to promote themselves online, here are some essential elements to help you write a damn good article.