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Tag Archives: SiteCatalyst

Measuring engagement over time

I recently read a great blog post about Cohort Analysis – measuring engagement over time, from 52 weeks of UX, and it got me thinking how to achieve this within Omniture SiteCatalyst.

As it turns out, with a bit of custom code, it’s pretty easy to do, and what an opportunity it opens up.

Cohort Analysis allows you to look at a group of people who start something at a specific time and monitor them over time to see whether their engagement increases or decreases. Then you can also compare them with people who start the same thing at a different point in time.

Read on to find out what this all means, why you need it, and what you can do with it…

Measuring SEO efforts

We’re all involved in SEO – jostling for position, trying to improve our domain authority, vying for backlinks, looking at page rank. We’re all getting reports from our SEO vendors. But wouldn’t it be nice to be able to include those core measures in our SiteCatalyst Dashboards sometimes.

Did you know you can?

It’s a bit of a hack – but it works.

Tweet, tweet – tracking Twitter

They’re tweeting away. You probably are too. But they’re not necessarily following you, or you them. Are you even aware of them? And are you reporting on their mentions?

Twitter is pervasive nowadays. Which isn’t bad for only 140 characters or less. And it’s amazing what you can actually say with so few words. Good, bad or ugly, it’s happening around you. At the breakfast table, on the way to work, at work, at lunch and at night. And the audiences are huge. Lady Gaga – 6.6 million followers; Barack Obama – 5.5 million. Ok, so maybe you’re not a Lady Gaga, but you get my drift. What’s to say someone with thousands of followers isn’t tweeting away about your brand? Did you know you can report tweets in SiteCatalyst?

Measuring your blogs with SiteCatalyst

In today’s day and age, blog platforms are becoming more popular in the corporate online presence. Many employees blog professionally about their area of expertise, and many corporations run blogs beyond their official website. Blog platforms can be used in a variety of ways – beyond the traditional blogging. Many of us use the blog platform to house our News or Media sites and Event sites, and so forth.

But how do you measure them? Well here’s a few key measures to use to get some better insights…

Measuring conversions

One of the basic features of SiteCatalyst is its ability to track conversions. To do so, you need to use Success Events. The Success Event is generally a counter of something happening on your site. However, there’s a couple of things that should be considered though, when using success events, especially if you’re using it to count things like leads…