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Tag Archives: SiteCatalyst

Back to basics – props, eVars and events

One of the fundamental things you need to understand about Omniture SiteCatalyst is the difference between an s.prop and an eVar, and just what events are and when to set them. They are at the heart of the product and provide the ability to customise it to suit your business needs.

If you don’t understand the difference, you’re going to be in a world of pain, and left dazed and confused.

This is, understandably, the most confusing thing to new SiteCatalyst users, and they take a bit of getting used to, especially when you start to combine them all together, but once you understand them, you’ll be on your way to generating custom ones that can really provide insight. Hopefully this post will help out in some small way.

Measurement techniques for single page microsites

One of the big problems with single page microsites is that traditional measures, such as bounce rates, engagement time, scrolling etc, all go out the window because there is no “second page” activity by the user.

Take, for example, a recent press-release microsite that we did at Murdoch University. The press release is about snake bites and what owners can do to protect their pets. There’s a bunch of information on the page, including an infographic, downloadable files, images, and other stuff.

The problem is, as the user interacts with the page content, they don’t actually move from page to page – which represented quite a challenge in the way it’s measured.

Read on to find out how we got total visibility on interactions and engagement, including time on page, for a single page site.

Campaign Stacking, Lead Stacking, Product Stacking

Here’s another really simple customisation that you can and should do as part of your basic implementation, which helps you to further understand attribution.

Attribution is probably one of the hardest and most contested measurements available…which “thing” led your customer to do something. Read on to find out more about stacking in SiteCatalyst.

How to create a good measurement strategy

Many companies struggle with an effective digital measurement strategy, often due to the lack of resources or the lack of understanding how it can provide an effective return on the investment.

And it is an investment. Generally you’ll incur people and training costs and you’ll incur licensing costs for the various platforms. These are all ongoing costs.

But you can demonstrate an ROI that will far outweigh the costs incurred, if you spend the time and effort in putting a solid strategy together. Read on to see the 6 key elements to a successful measurement strategy.

Custom menus in SiteCatalyst

You’re optimizing content to drive relevance for your visitors. So why don’t you optimize your menus in SiteCatalyst for your users too? Make them more relevant – you’ll be thanked for it.

One of the lesser used capabilities in SiteCatalyst is the Custom Menu. They make reports easier to find for your users. Makes sense and only takes two minutes.