“I can’t find anything!”
This is the most common response we came across during the scoping and implementation of Search and Promote as the new internal search for Murdoch University.
Hardly surprising, given the issues with internal search that I covered in my previous post, but amazingly consistent!
In fact, one of the great truths we found during this project is that people truly don’t care where content is located, or whether it’s authenticated and/or accessible – they just wanted to type something in the search box, immediately find what they’re looking for, then carry on with their work.
We’ve now completed the implementation across our internal sites, and it’s working really well – so well that we’re now 2-3 weeks away from covering our external sites.
One of the things that stopped many companies from upgrading to SiteCatalyst v15 was the use of video. Well that’s no longer the case, as v15 Video Measurement has now been fully released and is ready to go.
Video tagging changed from v14 to v15 and an updated way of measuring video was introduced. Find out how to integrate video measurement into SiteCatalyst 15, if you’re using the Brightcove platform.
This topic was requested by one of my readers – thanks for the inspiration Dan.
And it comes back to segmentation. And the value derived from measuring your customers/members behaviors across your digital channels, and the impact they could be having on your conversion rates if you don’t segment.
Well, it’s August and true to their word, Adobe upgraded us to SiteCatalyst v15 on the 1st, and so I thought I’d share a few of the golden nuggets within v15.
I was thinking about how to order them…do I go by not bad to flamin’ eck, that’s awesome? Or start with the big bang and then let it continue to smoulder throughout?
The problem is there are too many new and great features that you can’t really put them in any type of order. They appeal to you on different levels, from functionality, to UI, to analysis, to reporting, to combination segmentation and sub reporting.
So I promised that I would finally put fingertip to keyboard and talk a little bit more about using Visitor Scoring…to finish up the series that I started a while ago.
If you’ve read my previous posts, you’ll know that we implemented a series of metrics for engagement measurement, culminating in a per-visitor score.
I wanted to share with you some of the insights and benefits of doing all of this, particularly in Discover.