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Tag Archives: SiteCatalyst

Measuring visitors across multiple domains in SiteCatalyst.

If you’re trying to measure visitors across multiple domains, you’ll be aware that it’s a bit of a challenge. But with the latest Analytics code you’ll be really happy to hear it is possible.


eVars, props and events 101

Here’s the first of our articles to help you get your head around the building blocks required for Adobe Reports & Analytics (formerly SiteCatalyst).


Big data and avoiding analysis paralysis

Wow, we’ve got a lot of data. In fact we’ve got astronomical amounts of data. And every day, it gets bigger. The more channels and devices and apps and sites we add, the more we get. And the more data we add to augment our data (like CRM data) just seems to create even more data. It’s what we do with it that counts though.


How to get the most out of your Adobe SiteCatalyst implementation (you’ll want your Web Analyst to read this too)

Post-implementation is a crucial time for businesses to adopt regular maintenance and training. Find out how to get the most out of your analytics platform and your web analytics team by focusing on these key factors.


Why you need to make SiteCatalyst data your single source of truth

Often companies will engage multiple agencies which means multiple measurement methodologies and preferred frameworks. While this can be to your advantage, it’s important that you define a single source of truth.