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Tag Archives: search

Back to basics – props, eVars and events

One of the fundamental things you need to understand about Omniture SiteCatalyst is the difference between an s.prop and an eVar, and just what events are and when to set them. They are at the heart of the product and provide the ability to customise it to suit your business needs.

If you don’t understand the difference, you’re going to be in a world of pain, and left dazed and confused.

This is, understandably, the most confusing thing to new SiteCatalyst users, and they take a bit of getting used to, especially when you start to combine them all together, but once you understand them, you’ll be on your way to generating custom ones that can really provide insight. Hopefully this post will help out in some small way.


Measuring SEO efforts

We’re all involved in SEO – jostling for position, trying to improve our domain authority, vying for backlinks, looking at page rank. We’re all getting reports from our SEO vendors. But wouldn’t it be nice to be able to include those core measures in our SiteCatalyst Dashboards sometimes.

Did you know you can?

It’s a bit of a hack – but it works.


More internal search insights

Improving internal search should be one of your primary goals. It’s probably used by an extraordinary amount of people, searching for all sorts of things. In this post, I show how to capture the number of times people search, a breakdown of keywords and search attempts, and also demonstrate how much search is costing your organisation.


Page success events and eVars

So, still want to know certain things like what pages were viewed from visitors conducting a search, or which campaigns are driving most page views – and you don’t have Discover. Well, there’s two parts to this post and a bunch of answers…so read on.


Searching for gold

Search is a veritable gold mine that is frequently ignored.

I’m not talking about Search Engines and Keywords, I’m talking about your internal search. Providing you track internal keyword searches, you can gain a wealth of understanding.

Internal search is generally used as a quick wayfinding method, highlighting areas of content that are well used, but are not readily available. And more often than not, it’s seasonal as well.