Google killed the keyword. They’ve finally put the nail in the keyword coffin, rendering both your Natural and Paid Search reports (keywords and engines) largely useless.
People use search for different reasons and for many different motivations. Having a well structured set of search results, with good usability is going to improve the user experience. Here are 5 of our top tips to improve your internal search measurement and help you understand the results.
Don’t be disheartened by the increasing appearance of keyword unavailable in natural search, you just need to change your approach. Here’s a couple of articles that will help you change your thinking.
Google dropped by and whipped the string off your bow. Now what do you do? There’s plenty of other ways to understand content performance and user intent. You just have to dust off some old basics.
Google’s recent tightening of privacy by ‘hiding’ traffic data from websites is driving marketers crazy. Could this act eventually be detrimental to Google?