With all of this data flying around, we can do some pretty nifty things with visitor scoring, if we think beyond just a flat score. Think about scoring them on multiple levels to separate the “nearly’s” from the “maybe’s”.
So I promised that I would finally put fingertip to keyboard and talk a little bit more about using Visitor Scoring…to finish up the series that I started a while ago.
If you’ve read my previous posts, you’ll know that we implemented a series of metrics for engagement measurement, culminating in a per-visitor score.
I wanted to share with you some of the insights and benefits of doing all of this, particularly in Discover.