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Tag Archives: scoring

Are we there yet? Get more by scoring prospects.

With all of this data flying around, we can do some pretty nifty things with visitor scoring, if we think beyond just a flat score. Think about scoring them on multiple levels to separate the “nearly’s” from the “maybe’s”.


Visitor Scoring – the engaged visitor segment

So I promised that I would finally put fingertip to keyboard and talk a little bit more about using Visitor Scoring…to finish up the series that I started a while ago.

If you’ve read my previous posts, you’ll know that we implemented a series of metrics for engagement measurement, culminating in a per-visitor score.

I wanted to share with you some of the insights and benefits of doing all of this, particularly in Discover.