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Tag Archives: Reports & Analytics

eVars, props and events 101

Here’s the first of our articles to help you get your head around the building blocks required for Adobe Reports & Analytics (formerly SiteCatalyst).


Simplify your dashboards and make them even more informative.

How often do you come across a dashboard that is a) a number of pages in length b) multiple reports per page c) doesn’t really tell the story you want it to tell or d) largely unread by your intended audience and/or e) all of the previous. Inspired by simplicity, see what we’ve done to streamline dashboards, data and insights.


Calculated metrics in SiteCatalyst

Calculated metrics are just one of the many ways to get more out of your data. Not every report suite needs them – you need to be selective in your creation of them, and more importantly, you need to educate your users in their use and meaning.