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Global cookie consent and privacy legislation

There are several privacy and cookie consent laws around the world that Australian businesses need to be aware of if they have website visitors or customers in a particular region – even if they do not have a physical office there.

Privacy Act Review Report

Digital Balance looks at the impact of the “Privacy Act Review – Report”, recommendations and key proposals

Australian Privacy Update – Jan 2023

Digital Balance - Australian Privacy Update

2023 is expected to bring significant changes to Australian privacy laws after a a review of the Privacy Act has been completed. Now is the time to get ready for cookie consent and more.

Is Adobe Activity Map capturing my customer’s PII (personally identifiable information)?

What makes Adobe Activity Map a great a link tracking solution is exactly what can also lead to it unintentionally capturing customer’s PII (personally identifiable information) across a website. Read on to understand why PII is important, how Activity Map can expose unintended customer data collection, and what options are available to mitigate the risks […]

Is Apple ITP breaking the internet?

ITP deletes Safari user tracking

Apple’s ITP is creating ghost audiences; it’s getting worse, and there’s no cure. 

A quick primer for you, without getting into the technical specifics:

Around 50% of your mobile visitors are ghosts.
Around 10% of your desktop visitors are ghosts.
That means 20%-30% of all visitors are ghosts.
Did that get your attention?

ITP or Intelligent Tracking Prevention is Apple Safari’s ability to stop cross-domain tracking (specifically ad tracking), deleting or blocking cookies (1st and 3rd), with the intention of protecting user privacy by restricting the ability of ad tech companies to track people around the web.

Martech Talks: The Four Stages Of Attribution Excellence

This webinar was recorded in October 2023.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: Privacy and Data Governance

This webinar was recorded in August 2023.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: Privacy Changes and Data Security

This webinar was recorded in July 2023.

 

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.