Google is (finally) phasing out cookies. Here’s why it matters
On January 4, 32 million randomly selected Google Chrome users had third-party cookies disabled in their web browsers.
Privacy Maturity Assessment
This five-minute checkup will help assess your privacy preparedness.
Are you data ready for Christmas? Here are four key points to keep in mind
As the festive season approaches, retailers must be prepared for the influx of customer Personally Identifiable Information (PII) and analytics data.
Privacy reform safe bets: Stop using third-party data; audit your tags, review your tech stack, deal with dark data… by Christmas 2024
Government is trying to buy itself some time to decide on the hard, highly disruptive stuff thrown up by the Privacy Act review. The problem is, says Digital Balance MD, Richard Taylor, the deadlines for industry haven’t moved. We’ve already got less than half the time EU businesses had to prepare for GDPR. Here’s four things to do by Xmas 2024.
With an overkill of tools in most tech stacks, how can you prevent data leakage?
The risk is real and the only thing that will change when privacy laws are implemented is the addition of a hefty fine for inaction now.
Privacy And Data Governance
Adam Hobson, CEO of DataTrue discusses challenges faced by Australian businesses.
Asbestos or oil? Why it’s time to walk away from third-party data as government guns for brokers
It’s time to ask your media agency where it gets its data, and ditch third-party sources altogether.
Fines for data mishandling won’t be the greatest cost to your business. Fixing reputational damage will be.
While a minimum $50m fine is not to be sneezed at, that could be just the beginning of your financial woes if your brand experiences a data breach.
Global cookie consent and privacy legislation
There are several privacy and cookie consent laws around the world that Australian businesses need to be aware of if they have website visitors or customers in a particular region – even if they do not have a physical office there.
Privacy Awareness Week: 1 – 7 May 2023
Privacy is fundamental to our existence. But how do we best protect it in today’s digital world?
Privacy Act Review Report
Digital Balance looks at the impact of the “Privacy Act Review – Report”, recommendations and key proposals
Australian Privacy Update – Jan 2023
2023 is expected to bring significant changes to Australian privacy laws after a a review of the Privacy Act has been completed. Now is the time to get ready for cookie consent and more.
Is Adobe Activity Map capturing my customer’s PII (personally identifiable information)?
What makes Adobe Activity Map a great a link tracking solution is exactly what can also lead to it unintentionally capturing customer’s PII (personally identifiable information) across a website. Read on to understand why PII is important, how Activity Map can expose unintended customer data collection, and what options are available to mitigate the risks […]
Is Apple ITP breaking the internet?
Apple’s ITP is creating ghost audiences; it’s getting worse, and there’s no cure.
A quick primer for you, without getting into the technical specifics:
Around 50% of your mobile visitors are ghosts.
Around 10% of your desktop visitors are ghosts.
That means 20%-30% of all visitors are ghosts.
Did that get your attention?
ITP or Intelligent Tracking Prevention is Apple Safari’s ability to stop cross-domain tracking (specifically ad tracking), deleting or blocking cookies (1st and 3rd), with the intention of protecting user privacy by restricting the ability of ad tech companies to track people around the web.