Measuring personalised experiences
Personalisation measurement is a little different. The normal way we measure stuff is page-based, or click-based, but that no longer works for a personalised experience. See how you can measure if your personalisation efforts are paying off.
Australian brands fail to deliver positive digital experiences.
Australian brands are failing to deliver the experiences that digital consumers are expecting from them. So how do they bridge the gap and develop lasting relationships?
Adobe Symposium 2015 Sneaks: Mobile Reality
The Adobe Symposium in Singapore was full of new technology and advancements in digital marketing. Mobile and beacon technology are just two of the sneaks showcased by Adobe that caught my attention and how important they are to today’s marketers.
Where are the Australian Retailers?
Integrated marketing solutions are on the rise in Australia. Corporate, Government and Education are all investing, but there is a lack of investment by the retail industry. Is this a reflection of the consumers? Or the marketers?
Why you need to invest in your people if you’re investing in Adobe Marketing Cloud.
The technology to deliver on personalised omni-channel experiences is here, and consumer expectations are high. But will Australian brands be able to keep up?
Use data for good: 3 rules to live by for personalisation strategy.
Your customer data is priceless for helping with personalisation, but to avoid being too invasive you’ll need to set boundaries and define your purpose.
My 6 digital marketing predictions for 2015.
Where the heck did 2014 go? Thinking about 2015 now and the possibilities that it can bring…