Personalisation measurement is a little different. The normal way we measure stuff is page-based, or click-based, but that no longer works for a personalised experience. See how you can measure if your personalisation efforts are paying off.
Australian brands are failing to deliver the experiences that digital consumers are expecting from them. So how do they bridge the gap and develop lasting relationships?
The Adobe Symposium in Singapore was full of new technology and advancements in digital marketing. Mobile and beacon technology are just two of the sneaks showcased by Adobe that caught my attention and how important they are to today’s marketers.
Integrated marketing solutions are on the rise in Australia. Corporate, Government and Education are all investing, but there is a lack of investment by the retail industry. Is this a reflection of the consumers? Or the marketers?
The technology to deliver on personalised omni-channel experiences is here, and consumer expectations are high. But will Australian brands be able to keep up?