Content is king – but there’s no point having it if you don’t know what it’s doing for you. With just two metrics, your content performance insights will pop out at you, telling you the places to refocus your efforts.
One of the little-used nuggets in SiteCatalyst is “participation”.
It’s a given that you want to know how many sales you’ve made, or how much revenue you’ve generated, but what about which pages have helped to contribute to that conversion. Not every visitor follows the same path through the content, and it’s therefore beneficial to be able to see which pages are more likely to drive a conversion than others, thereby exposing your most valuable pages.