When writing your ads, you’ve got to dig deep and really unlock your creative side – because after all, you only have around 3 seconds to grab a user’s attention, and that’s not even the worst part. Your ad is also competing against other advertisers who are all gunning for the top spot. Keeping in mind that you only have a limited number of characters, ask yourself, what can you do to make your ad more interesting than your competitors?
You’re going to come across many different keyword strategies and people trying to tell you what works and what doesn’t. The truth is, there is no best way. What works for someone else may not work for your brand. What works today may not work next month. You have to keep testing and trying out different strategies in order to find out what works best for you.
So, you’ve stumbled upon this post because you’re trying to work out the best way to use Google AdWords. I know what you’re thinking and the answer is no. AdWords is NOT easy and reading this article is NOT going to turn you into an AdWords Extraordinaire over night. However, hopefully it will give you the tools you need to form a solid AdWords foundation.
How well is your advertising going? Recent reports suggest around half your display spend could be wasted. We take a look at what this means and what you can do about it.