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Tag Archives: Omniture

Firefox & Safari manual link tracking

Web browsers have been causing some issues for link tracking by ignoring scripts. We’ve found some alternative methods that can easily be included into your code.


Back to basics – SAINT classifications.

SAINT can be used for more than just campaigns, but there are a lot of people using it for limited purposes. Tim gets back to basics and revisits the tool that can and should be used for so much more.


Search & Promote the implementation, part 1

“I can’t find anything!”

This is the most common response we came across during the scoping and implementation of Search and Promote as the new internal search for Murdoch University.

Hardly surprising, given the issues with internal search that I covered in my previous post, but amazingly consistent!

In fact, one of the great truths we found during this project is that people truly don’t care where content is located, or whether it’s authenticated and/or accessible – they just wanted to type something in the search box, immediately find what they’re looking for, then carry on with their work.

We’ve now completed the implementation across our internal sites, and it’s working really well – so well that we’re now 2-3 weeks away from covering our external sites.


New products announced at Adobe Omniture Summit 2011

Just a quick update from Salt Lake City where I’m attending, and presenting, at the Adobe Omniture Summit 2011.

Not only is the event bigger than last year, in fact, their largest event yet with 2600+ people attending, but they’ve just announced a suite of new products, which as marketers, we’re all very interested in.


How to create a good measurement strategy

Many companies struggle with an effective digital measurement strategy, often due to the lack of resources or the lack of understanding how it can provide an effective return on the investment.

And it is an investment. Generally you’ll incur people and training costs and you’ll incur licensing costs for the various platforms. These are all ongoing costs.

But you can demonstrate an ROI that will far outweigh the costs incurred, if you spend the time and effort in putting a solid strategy together. Read on to see the 6 key elements to a successful measurement strategy.