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Tag Archives: mobile

Adobe Symposium 2015 Sneaks: Mobile Reality

The Adobe Symposium in Singapore was full of new technology and advancements in digital marketing. Mobile and beacon technology are just two of the sneaks showcased by Adobe that caught my attention and how important they are to today’s marketers.

Where are the Australian Retailers?

Integrated marketing solutions are on the rise in Australia. Corporate, Government and Education are all investing, but there is a lack of investment by the retail industry. Is this a reflection of the consumers? Or the marketers?

My 6 digital marketing predictions for 2015.

Where the heck did 2014 go? Thinking about 2015 now and the possibilities that it can bring…

‘Half my advertising is wasted, I just don’t know which half.’

How well is your advertising going? Recent reports suggest around half your display spend could be wasted. We take a look at what this means and what you can do about it.