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Tag Archives: metrics

Does your content rule?

Content is king – but there’s no point having it if you don’t know what it’s doing for you. With just two metrics, your content performance insights will pop out at you, telling you the places to refocus your efforts.


Calculated metrics in SiteCatalyst

Calculated metrics are just one of the many ways to get more out of your data. Not every report suite needs them – you need to be selective in your creation of them, and more importantly, you need to educate your users in their use and meaning.


Metrics, dimensions or reports – what do I need?

Understanding the differences between metrics, dimensions and reports is something that many are still struggling with. Here’s a quick guide to help you on your way to using each of them at the right time.


Hello 15!

Well, it’s August and true to their word, Adobe upgraded us to SiteCatalyst v15 on the 1st, and so I thought I’d share a few of the golden nuggets within v15.

I was thinking about how to order them…do I go by not bad to flamin’ eck, that’s awesome? Or start with the big bang and then let it continue to smoulder throughout?

The problem is there are too many new and great features that you can’t really put them in any type of order. They appeal to you on different levels, from functionality, to UI, to analysis, to reporting, to combination segmentation and sub reporting.


Is your content converting?

One of the little-used nuggets in SiteCatalyst is “participation”.

It’s a given that you want to know how many sales you’ve made, or how much revenue you’ve generated, but what about which pages have helped to contribute to that conversion. Not every visitor follows the same path through the content, and it’s therefore beneficial to be able to see which pages are more likely to drive a conversion than others, thereby exposing your most valuable pages.