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Tag Archives: metrics

Engagement Score: the one metric you need (if you care about brand).

It’s through the creation of content that brands must resonate with their audiences, but how do you tell what is working? Engagement Score lets you know what content is working, making it even more relevance for brands and vital for their success. Read more…


5 tips to successful campaign measurement in SiteCatalyst

Prompted by the number of questions clients ask on a daily basis, we decided to create a series of blog posts focused on how to get the most out of your campaign measurement when using SiteCatalyst. Just for you.


Understanding engagement – now even easier with Discover

Do you want to know more about your audience and how engaged they are when they visit your site?
Find out how to create a calculate metric in Adobe Ad-Hoc Analysis (formerly Discover) that will provide you with some great insights, and it’s dead easy to use.


5 internal search tips that will improve your user experience.

People use search for different reasons and for many different motivations. Having a well structured set of search results, with good usability is going to improve the user experience. Here are 5 of our top tips to improve your internal search measurement and help you understand the results.


Simplify your dashboards and make them even more informative.

How often do you come across a dashboard that is a) a number of pages in length b) multiple reports per page c) doesn’t really tell the story you want it to tell or d) largely unread by your intended audience and/or e) all of the previous. Inspired by simplicity, see what we’ve done to streamline dashboards, data and insights.