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Tag Archives: metrics

How to measure your entire marketing strategy in 4 crazily simple KPIs.

Does hearing the term “KPI” fill you with fear? A step by step guide to setting 4 simple digital KPIs for your entire customer journey.


Derived metrics – what is this sorcery you speak of?

At Summit, you might remember Bret Gundersen introduced Derived Metrics and showed a few examples. What are they? What are some use cases? Check out Derived Metric Sorcery here.


Adobe Summit London 2015 Recap

Adobe’s annual digital marketing conference in London was a truly spectacular event. Here’s my overview of the 2-day event and a few sneak peeks into what’s in store for their marketing products.


‘Half my advertising is wasted, I just don’t know which half.’

How well is your advertising going? Recent reports suggest around half your display spend could be wasted. We take a look at what this means and what you can do about it.


Set your digital KPIs in 5 steps with this free template (and find your zen).

Is your head too cluttered to allow for creativity? Reclaim your digital zen and make more time for the fun stuff with our digital KPI template.