Does hearing the term “KPI” fill you with fear? A step by step guide to setting 4 simple digital KPIs for your entire customer journey.
At Summit, you might remember Bret Gundersen introduced Derived Metrics and showed a few examples. What are they? What are some use cases? Check out Derived Metric Sorcery here.
Adobe’s annual digital marketing conference in London was a truly spectacular event. Here’s my overview of the 2-day event and a few sneak peeks into what’s in store for their marketing products.
How well is your advertising going? Recent reports suggest around half your display spend could be wasted. We take a look at what this means and what you can do about it.
Is your head too cluttered to allow for creativity? Reclaim your digital zen and make more time for the fun stuff with our digital KPI template.