pic

Get more advice and achieve more with less

Tag Archives: measurement

How to get the most out of your Adobe SiteCatalyst implementation (you’ll want your Web Analyst to read this too)

Post-implementation is a crucial time for businesses to adopt regular maintenance and training. Find out how to get the most out of your analytics platform and your web analytics team by focusing on these key factors.


KPIs: defining and measuring in campaigns

There’s no end to what can be measured as part of your campaign in SiteCatalyst and using your KPIs is the best way to do this. Find out exactly how to define and measure them in your next campaign.


Keyword unavailable in SiteCatalyst: 100 percent

Don’t be disheartened by the increasing appearance of keyword unavailable in natural search, you just need to change your approach. Here’s a couple of articles that will help you change your thinking.


Just because you can measure it, doesn’t mean you should.

Figuring out what you should measure, versus what you could measure, is what separates the wheat from the chaff. With a shotgun approach to measurement, you’ll likely just overwhelm yourself and devalue your data accuracy over time. Focus on the big picture stuff to get value and direction to your analytics.


Brightcove Video in SiteCatalyst 15.

One of the things that stopped many companies from upgrading to SiteCatalyst v15 was the use of video. Well that’s no longer the case, as v15 Video Measurement has now been fully released and is ready to go.
Video tagging changed from v14 to v15 and an updated way of measuring video was introduced. Find out how to integrate video measurement into SiteCatalyst 15, if you’re using the Brightcove platform.