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Tag Archives: measurement

Measuring personalised experiences

Personalisation measurement is a little different. The normal way we measure stuff is page-based, or click-based, but that no longer works for a personalised experience. See how you can measure if your personalisation efforts are paying off.


Event based tracking using HTML5 Custom Data Attributes.

Find out why Custom data attributes are a better way to measure interactions on your site.


Learning the potential of direct call rules within Adobe DTM (Dynamic Tag Management)

Once you get your head around direct call rules it will open up a whole new world. We take you through the steps to set up your own direct call rules in your implementation.


Measuring visitors across multiple domains in SiteCatalyst.

If you’re trying to measure visitors across multiple domains, you’ll be aware that it’s a bit of a challenge. But with the latest Analytics code you’ll be really happy to hear it is possible.


Set your digital KPIs in 5 steps with this free template (and find your zen).

Is your head too cluttered to allow for creativity? Reclaim your digital zen and make more time for the fun stuff with our digital KPI template.