Search
Close this search box.

Measuring personalised experiences

Personalisation measurement is a little different. The normal way we measure stuff is page-based, or click-based, but that no longer works for a personalised experience. See how you can measure if your personalisation efforts are paying off.

KPIs: defining and measuring in campaigns

measuring success

There’s no end to what can be measured as part of your campaign in SiteCatalyst and using your KPIs is the best way to do this. Find out exactly how to define and measure them in your next campaign.

Keyword unavailable in SiteCatalyst: 100 percent

Don’t be disheartened by the increasing appearance of keyword unavailable in natural search, you just need to change your approach. Here’s a couple of articles that will help you change your thinking.

Just because you can measure it, doesn’t mean you should.

old cameras lined up, with focus on one

Figuring out what you should measure, versus what you could measure, is what separates the wheat from the chaff. With a shotgun approach to measurement, you’ll likely just overwhelm yourself and devalue your data accuracy over time. Focus on the big picture stuff to get value and direction to your analytics.

Brightcove Video in SiteCatalyst 15.

man pressing play button on screen

One of the things that stopped many companies from upgrading to SiteCatalyst v15 was the use of video. Well that’s no longer the case, as v15 Video Measurement has now been fully released and is ready to go.
Video tagging changed from v14 to v15 and an updated way of measuring video was introduced. Find out how to integrate video measurement into SiteCatalyst 15, if you’re using the Brightcove platform.

5 simple steps to make it count.

I’m still generally stunned that companies find thinking about measurement so difficult, and tend to either leave it to the last minute, or have nothing in place to effectively determine the success of something, and as a consequence have no method to improve on the ROI.

As marketers in a digital age, we’re far more fortunate than our offline counterparts in that we have, at our disposal, a multitude of tools, that allow us to measure success and further optimize the user experience.

Engagement, that elusive measure

Figuring out who your engaged visitors are, can be quite the challenge. The problem is, there is no straightforward answer, and there certainly isn’t a single metric to define it.

Engagement is an estimate of the depth of visitor interaction against a set of clearly defined goals – Eric T. Peterson (Web Analytics Demystified)

As the previous statement suggests, the reality of it is that engagement comes from a number of different criteria.

Elusive engagement

Now, there’s a hot topic. Measuring engagement. One of the most widely debated topics in web analytics.

What is engagement and how do we measure it?

Engagement, unfortunately, is not derived from a single measure. It’s not time on site. It’s not how many pages they viewed. It’s not bounce rates and it’s not about conversions.

Engagement is about a lot of things. What is an engaged visitor and how do you measure engagement?

Tips to communicate your measurements.

There is a lot that can be measured these days, and getting the key success messages out can be difficult. Couple that with the misconception that it’s just about the web site, and the task just got harder.

Here’s five tips to help communicate your measurement results to stakeholders.

How to create a good measurement strategy

Many companies struggle putting together an effective digital measurement strategy, often due to the lack of resources and/or the lack of understanding how it can provide an effective return on the investment. But you can demonstrate an ROI, that will far outweigh the costs incurred, if you spend the time and effort in putting a solid strategy together.

Measurement techniques for single page microsites

One of the big problems with single page microsites is that traditional measures, such as bounce rates, engagement time, scrolling etc, all go out the window because there is no “second page” activity by the user.

Take, for example, a recent press-release microsite that we did at Murdoch University. The press release is about snake bites and what owners can do to protect their pets. There’s a bunch of information on the page, including an infographic, downloadable files, images, and other stuff.

The problem is, as the user interacts with the page content, they don’t actually move from page to page – which represented quite a challenge in the way it’s measured.

Read on to find out how we got total visibility on interactions and engagement, including time on page, for a single page site.

Tweet, tweet – tracking Twitter

They’re tweeting away. You probably are too. But they’re not necessarily following you, or you them. Are you even aware of them? And are you reporting on their mentions?

Twitter is pervasive nowadays. Which isn’t bad for only 140 characters or less. And it’s amazing what you can actually say with so few words. Good, bad or ugly, it’s happening around you. At the breakfast table, on the way to work, at work, at lunch and at night. And the audiences are huge. Lady Gaga – 6.6 million followers; Barack Obama – 5.5 million. Ok, so maybe you’re not a Lady Gaga, but you get my drift. What’s to say someone with thousands of followers isn’t tweeting away about your brand? Did you know you can report tweets in SiteCatalyst?

Measuring your blogs with SiteCatalyst

In today’s day and age, blog platforms are becoming more popular in the corporate online presence. Many employees blog professionally about their area of expertise, and many corporations run blogs beyond their official website. Blog platforms can be used in a variety of ways – beyond the traditional blogging. Many of us use the blog platform to house our News or Media sites and Event sites, and so forth.

But how do you measure them? Well here’s a few key measures to use to get some better insights…

Martech Talks: The Four Stages Of Attribution Excellence

This webinar was recorded in October 2023.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: Privacy and Data Governance

This webinar was recorded in August 2023.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: Privacy Changes and Data Security

This webinar was recorded in July 2023.

 

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.