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Tag Archives: measurement strategy

Measure people, not traffic.

It seems that most companies are still measuring traffic rather than peoples’ behaviours, despite the capability of the platforms. Enhance your customer understanding with audience measurement, not just the boring mundane traffic metrics.


Is your kitchen humming along?

When I present at conferences I like to begin with two huge and startling numbers…numbers that stun the audience into engagement. Typically I use the number of slides in the presentation, which is generally over 200 (but presented in less than 30 minutes) and the second one is a statistic on something.

One statistic I’m fond of is “70%”.


How to create a good measurement strategy

Many companies struggle putting together an effective digital measurement strategy, often due to the lack of resources and/or the lack of understanding how it can provide an effective return on the investment. But you can demonstrate an ROI, that will far outweigh the costs incurred, if you spend the time and effort in putting a solid strategy together.


How to create a good measurement strategy

Many companies struggle with an effective digital measurement strategy, often due to the lack of resources or the lack of understanding how it can provide an effective return on the investment.

And it is an investment. Generally you’ll incur people and training costs and you’ll incur licensing costs for the various platforms. These are all ongoing costs.

But you can demonstrate an ROI that will far outweigh the costs incurred, if you spend the time and effort in putting a solid strategy together. Read on to see the 6 key elements to a successful measurement strategy.


Tweet, tweet – tracking Twitter

They’re tweeting away. You probably are too. But they’re not necessarily following you, or you them. Are you even aware of them? And are you reporting on their mentions?

Twitter is pervasive nowadays. Which isn’t bad for only 140 characters or less. And it’s amazing what you can actually say with so few words. Good, bad or ugly, it’s happening around you. At the breakfast table, on the way to work, at work, at lunch and at night. And the audiences are huge. Lady Gaga – 6.6 million followers; Barack Obama – 5.5 million. Ok, so maybe you’re not a Lady Gaga, but you get my drift. What’s to say someone with thousands of followers isn’t tweeting away about your brand? Did you know you can report tweets in SiteCatalyst?