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Tag Archives: marketing

Personas or profiles; which one to use?

Personas or Profiles – what are they, which is which and when do you use them?


The analytics market is maturing.

Businesses are turning away from Google Analytics as they begin to seek more sophisticated features from their web analytics tools.


Is your kitchen humming along?

When I present at conferences I like to begin with two huge and startling numbers…numbers that stun the audience into engagement. Typically I use the number of slides in the presentation, which is generally over 200 (but presented in less than 30 minutes) and the second one is a statistic on something.

One statistic I’m fond of is “70%”.