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Tag Archives: link tracking

What is Adobe Activity Map and how does it work?

Despite the impressive amount of functionality it offers, Activity Map is arguably one of the lesser known features available within Adobe Analytics. Understanding how it works and what it offers and will help you decide on whether it’s a suitable link tracking solution to include in your existing or future Adobe Analytics implementation. Table of […]

Firefox & Safari manual link tracking

Web browsers have been causing some issues for link tracking by ignoring scripts. We’ve found some alternative methods that can easily be included into your code.