Does hearing the term “KPI” fill you with fear? A step by step guide to setting 4 simple digital KPIs for your entire customer journey.
Are you suffering from analysis paralysis? Are you short on time and need a tool to help you quickly see your most important information? If so, a dashboard could be the answer.
Do you know who your customers are? Using insights from your data helps you build a better picture of your personas so you can engage them more effectively.
Organisations often don’t know what they want from digital, as one of the digital team you’ve got a couple of choices on how to deal with this.
Albert Einstein once had a picture hanging on his wall at Princeton that read:
“Not everything that can be counted counts, and not everything that counts can be counted.”
He was a smart cookie and often referred to it…and it definitely rings true for web analytics.