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Tag Archives: KPIs

How to measure your entire marketing strategy in 4 crazily simple KPIs.

Does hearing the term “KPI” fill you with fear? A step by step guide to setting 4 simple digital KPIs for your entire customer journey.


What Makes a Good Dashboard

Are you suffering from analysis paralysis? Are you short on time and need a tool to help you quickly see your most important information? If so, a dashboard could be the answer.


Your offline and online audiences are the same people.

Do you know who your customers are? Using insights from your data helps you build a better picture of your personas so you can engage them more effectively.


Invest a little curiosity and spark the catalyst for change.

Organisations often don’t know what they want from digital, as one of the digital team you’ve got a couple of choices on how to deal with this.


Who’d have thought Einstein was into Web Optimisation

Albert Einstein once had a picture hanging on his wall at Princeton that read:

“Not everything that can be counted counts, and not everything that counts can be counted.”

He was a smart cookie and often referred to it…and it definitely rings true for web analytics.