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Tag Archives: KPI

Establishing Your AdWords Foundation: Goals & KPIs (Part 1/5)

So, you’ve stumbled upon this post because you’re trying to work out the best way to use Google AdWords. I know what you’re thinking and the answer is no. AdWords is NOT easy and reading this article is NOT going to turn you into an AdWords Extraordinaire over night. However, hopefully it will give you the tools you need to form a solid AdWords foundation.

How to measure your entire marketing strategy in 4 crazily simple KPIs.

Does hearing the term “KPI” fill you with fear? A step by step guide to setting 4 simple digital KPIs for your entire customer journey.