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Tag Archives: KPI development

How to measure your entire marketing strategy in 4 crazily simple KPIs.

Does hearing the term “KPI” fill you with fear? A step by step guide to setting 4 simple digital KPIs for your entire customer journey.


Set your digital KPIs in 5 steps with this free template (and find your zen).

Is your head too cluttered to allow for creativity? Reclaim your digital zen and make more time for the fun stuff with our digital KPI template.


KPIs: defining and measuring in campaigns

There’s no end to what can be measured as part of your campaign in SiteCatalyst and using your KPIs is the best way to do this. Find out exactly how to define and measure them in your next campaign.