Google’s recent tightening of privacy by ‘hiding’ traffic data from websites is driving marketers crazy. Could this act eventually be detrimental to Google?
When it comes to searching across the web, we all know that Google is king, but does this still hold true across your own internal network?
Over the past 12 months we have wrestled with this question, particularly in an environment with multiple search mechanisms, manually maintained indexes, and masses of sites that were created when metadata was primarily used to categorise instead of search.
Search is a veritable gold mine that is frequently ignored.
I’m not talking about Search Engines and Keywords, I’m talking about your internal search. Providing you track internal keyword searches, you can gain a wealth of understanding.
Internal search is generally used as a quick wayfinding method, highlighting areas of content that are well used, but are not readily available. And more often than not, it’s seasonal as well.