You’re going to come across many different keyword strategies and people trying to tell you what works and what doesn’t. The truth is, there is no best way. What works for someone else may not work for your brand. What works today may not work next month. You have to keep testing and trying out different strategies in order to find out what works best for you.
Google killed the keyword. They’ve finally put the nail in the keyword coffin, rendering both your Natural and Paid Search reports (keywords and engines) largely useless.
People use search for different reasons and for many different motivations. Having a well structured set of search results, with good usability is going to improve the user experience. Here are 5 of our top tips to improve your internal search measurement and help you understand the results.
Don’t be disheartened by the increasing appearance of keyword unavailable in natural search, you just need to change your approach. Here’s a couple of articles that will help you change your thinking.
Google dropped by and whipped the string off your bow. Now what do you do? There’s plenty of other ways to understand content performance and user intent. You just have to dust off some old basics.