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Google Optimize Sunset

Beautiful sunset with clouds on the lake.

Google Optimize will no longer be available after September 30, 2023, and any experiments and personalisations active on that date will end. Digital Balance can help your move to Optmizely or another experimentation platform.

Announcing our Google Analytics 360 partnership

We’ve been working hard over the last few months and we’re excited to announce that we’re now officially a Google Analytics 360 partner. As an authorised Google Analytics Certified Partner (GACP) we’ve been endorsed by Google, as one of a few companies in Australia able to provide expertise across both their standard and premium solutions.

The demise of the keyword

keyword data is now obsolete

Google killed the keyword. They’ve finally put the nail in the keyword coffin, rendering both your Natural and Paid Search reports (keywords and engines) largely useless.

Keyword unavailable in SiteCatalyst: 100 percent

Don’t be disheartened by the increasing appearance of keyword unavailable in natural search, you just need to change your approach. Here’s a couple of articles that will help you change your thinking.

Finding another string for your bow.

Wooden arrows for Bow and Arrow

Google dropped by and whipped the string off your bow. Now what do you do? There’s plenty of other ways to understand content performance and user intent. You just have to dust off some old basics.

Martech Talks: The Four Stages Of Attribution Excellence

This webinar was recorded in October 2023.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: Privacy and Data Governance

This webinar was recorded in August 2023.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: Privacy Changes and Data Security

This webinar was recorded in July 2023.

 

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.