We’ve been working hard over the last few months and we’re excited to announce that we’re now officially a Google Analytics 360 partner. As an authorised Google Analytics Certified Partner (GACP) we’ve been endorsed by Google, as one of a few companies in Australia able to provide expertise across both their standard and premium solutions.
Google killed the keyword. They’ve finally put the nail in the keyword coffin, rendering both your Natural and Paid Search reports (keywords and engines) largely useless.
Don’t be disheartened by the increasing appearance of keyword unavailable in natural search, you just need to change your approach. Here’s a couple of articles that will help you change your thinking.
Google dropped by and whipped the string off your bow. Now what do you do? There’s plenty of other ways to understand content performance and user intent. You just have to dust off some old basics.
With the myriad of tools available there’s no excuse for not optimising across multiple channels, but choosing one to use can be daunting.