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Tag Archives: DTM

Adobe DTM Fundamentals: Page Path Rule Conditions – Things to Know

One of the fundamentals of setting up Page Load rules within Adobe DTM is specifying the required conditions for the rule to trigger. The most common way to do this is via the Path condition, however there are a few catch yas that you should be mindful of when setting up these Page Load rules to ensure your rule correctly fires on all instances that page is loaded, but first here’s a quick 101 on the Page Path condition options.


Using Data Elements within Adobe DTM (Dynamic Tag Management)

Are you new to DTM, or still struggling to make it work for you? In the first of our series of Adobe DTM articles we take a look at data elements – how to create them and then what to do with them afterwards.