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Tag Archives: digital strategy

How to measure your entire marketing strategy in 4 crazily simple KPIs.

Does hearing the term “KPI” fill you with fear? A step by step guide to setting 4 simple digital KPIs for your entire customer journey.


Why you need to define your purpose before you tackle social.

Is it really necessary for brands have more than one Facebook or Twitter account? Customers can easily engage brands on social, therefore many brands make use of dedicated customer service accounts. But before you launch into social overdrive you need to define your purpose for being on social.


Are you taking your site for granted?

Are you happy with how your website is performing, or would you like it to drive more conversions? Incorporating a structured approach to your testing is one of the ways you can improve your conversion rate.


Use data for good: 3 rules to live by for personalisation strategy.

Your customer data is priceless for helping with personalisation, but to avoid being too invasive you’ll need to set boundaries and define your purpose.


Invest a little curiosity and spark the catalyst for change.

Organisations often don’t know what they want from digital, as one of the digital team you’ve got a couple of choices on how to deal with this.