How to measure your entire marketing strategy in 4 crazily simple KPIs.
Does hearing the term “KPI” fill you with fear? A step by step guide to setting 4 simple digital KPIs for your entire customer journey.
Why you need to define your purpose before you tackle social.
Is it really necessary for brands have more than one Facebook or Twitter account? Customers can easily engage brands on social, therefore many brands make use of dedicated customer service accounts. But before you launch into social overdrive you need to define your purpose for being on social.
Are you taking your site for granted?
Are you happy with how your website is performing, or would you like it to drive more conversions? Incorporating a structured approach to your testing is one of the ways you can improve your conversion rate.
Use data for good: 3 rules to live by for personalisation strategy.
Your customer data is priceless for helping with personalisation, but to avoid being too invasive you’ll need to set boundaries and define your purpose.
Invest a little curiosity and spark the catalyst for change.
Organisations often don’t know what they want from digital, as one of the digital team you’ve got a couple of choices on how to deal with this.
Hate data, love stories!
Do you struggle to get your colleagues to relate to your data analysis? Let’s talk storytelling with numbers. Find out how to apply a narrative to your data to so it’s more interesting and engaging for your audience.
How to train your thinking brain.
Being a planner involves thinking, and lots of it. Developing your own style of creating and musing is an important part of this role, find out 4 ways to stretch your thinking.
Communication – the 7th essential skill of a digital planner.
Are your stakeholders confused by complex ideas and jargon? Discover how communicate your ideas more effectively.
Dear Marketing Director, is your digital strategy working?
Digital is one of the most measurable mediums, yet marketing directors are often uncertain whether their marketing campaign is making a difference. This starts with knowing what to measure…
KPIs: defining and measuring in campaigns
There’s no end to what can be measured as part of your campaign in SiteCatalyst and using your KPIs is the best way to do this. Find out exactly how to define and measure them in your next campaign.
Just because you can measure it, doesn’t mean you should.
Figuring out what you should measure, versus what you could measure, is what separates the wheat from the chaff. With a shotgun approach to measurement, you’ll likely just overwhelm yourself and devalue your data accuracy over time. Focus on the big picture stuff to get value and direction to your analytics.
The imperial value of the digital brief: a client-side planner’s guide
There are a number of ways to approach digital briefs, but often we’re in such a rush to get them written that we overlook the key elements. We look at some of the questions you should be asking to make your brief as effective as possible.
Uncovering your content marketing opportunity.
Content is everywhere, but how do you stay ahead of the game and make sure your brand is noticed? Check out our top tips for creating an effective content marketing plan.
A perfect fit for our magnificent machine
As we expand we are conscious of being able to provide all of our clients the level of care and support they need. Adding new team members is no easy task but we think our new Sydney based Client Relationship Manager is the perfect fit.
Building a magnificent machine
While down one of the rabbit holes of research we discovered a couple of inspirational articles that perfectly resonated with our own machine and helped inspire our thinking.
A yardstick for your digital content playbook.
The digital landscape is literally crawling in content, with creators constantly trying to attract our attention. But how do you work out what is worthy of your time?
Who’d have thought Einstein was into Web Optimisation
Albert Einstein once had a picture hanging on his wall at Princeton that read:
“Not everything that can be counted counts, and not everything that counts can be counted.”
He was a smart cookie and often referred to it…and it definitely rings true for web analytics.
Driving content relevance with Test&Target
In many cases homepages are either relatively static, or promotional driven. The problem is that homepages are often still the starting point of a users journey on the site and not every user should see the same content.
Enter Omniture Test and Target. A very powerful application that can dynamically change content based on previous user behaviors. Content relevance yields greater conversion, so it makes a lot of sense to include it in your overall online strategy.