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Tag Archives: digital planning

Are you using your web analytics as a trophy or a weapon?

Valuable time and money is being spent by companies as they culturally ready themselves for social and re-align their organisational structure to manage content. But what about our web analytics? Isn’t it time that we properly understood how to treat them?


Tips for developing a smooth sailing client-partner relationship

Sometimes we are too focused on the day to day running of our business that our ship veers off course. Find out how to keep your eye firmly on the big picture.


Flat-packed marketing technology

Your flat-packed marketing technology isn’t going to build itself. Have you got a screwdriver handy?


Conscious uncoupling

At digital balance we generally prefer to sit back and reserve judgement on the latest trends before we develop an opinion but in this instance we’re right up there with Gwyneth and Chris.


An introvert’s guide to a digital planning workshop.

Group workshops are great for enticing discussion and decision making but are you getting the most out of all the participants? How do we make sure everyone’s opinion is heard?