Do you use your data to inform new campaigns, or are you guilty of re-implementing the same plan?
Often companies will engage multiple agencies which means multiple measurement methodologies and preferred frameworks. While this can be to your advantage, it’s important that you define a single source of truth.
Do you get the feeling your web analyst is missing the point? Rather than paying ridiculous amounts of money to an agency (for a report you’ll never read) help them navigate those deep dives into data with these tips and gain the insights you want.
Prompted by the number of questions clients ask on a daily basis, we decided to create a series of blog posts focused on how to get the most out of your campaign measurement when using SiteCatalyst. Just for you.
To an analyst, there’s not a lot worse than having your boss question the validity of your work. So how can you ensure that you remain as accurate as possible over the long haul, sleep well at night, and confidently respond to the accuracy question?