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Tag Archives: data

Planners are connectors.

Digital in the UK is vast and sophisticated with organisations making their mark through delivering complex digital solutions. How does a planner help?

‘Half my advertising is wasted, I just don’t know which half.’

How well is your advertising going? Recent reports suggest around half your display spend could be wasted. We take a look at what this means and what you can do about it.

Learning analytics in higher education – why we still have a long way to go.

‘Learning analytics’ is being touted as a key trend to look out for in EdTech, but scratch the surface and you’ll find there’s not much substance behind most examples. See why we’ve got a long way to go before learning analytics becomes a reality in Higher Ed.

Data Scientist, the new astronaut?

Data shouldn’t be treated as just another whimsical fad by marketers. The role data has to play in business marketing decisions has just as much relevance as astronauts in space.

Big data and avoiding analysis paralysis

Wow, we’ve got a lot of data. In fact we’ve got astronomical amounts of data. And every day, it gets bigger. The more channels and devices and apps and sites we add, the more we get. And the more data we add to augment our data (like CRM data) just seems to create even more data. It’s what we do with it that counts though.