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Tag Archives: data elements

Learning the potential of direct call rules within Adobe DTM (Dynamic Tag Management)

Once you get your head around direct call rules it will open up a whole new world. We take you through the steps to set up your own direct call rules in your implementation.


Getting familiar with Adobe Dynamic Tag Management (DTM)

You’ve decided to deploy your tags with DTM, great stuff! To help you get started here’s an overview of all the things you need to know about setting up your tags.


Using Data Elements within Adobe DTM (Dynamic Tag Management)

Are you new to DTM, or still struggling to make it work for you? In the first of our series of Adobe DTM articles we take a look at data elements – how to create them and then what to do with them afterwards.