pic

Get more advice and achieve more with less

Tag Archives: Customer Data

Is Adobe Activity Map capturing my customer’s PII (personally identifiable information)?

What makes Adobe Activity Map a great a link tracking solution is exactly what can also lead to it unintentionally capturing customer’s PII (personally identifiable information) across a website. Read on to understand why PII is important, how Activity Map can expose unintended customer data collection, and what options are available to mitigate the risks […]