What makes Adobe Activity Map a great a link tracking solution is exactly what can also lead to it unintentionally capturing customer’s PII (personally identifiable information) across a website. Read on to understand why PII is important, how Activity Map can expose unintended customer data collection, and what options are available to mitigate the risks […]
Martech Talks: The Four Stages Of Attribution Excellence
This webinar was recorded in April 2024.
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Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.
Martech Talks: The Four Stages Of Attribution Excellence
This webinar was recorded in October 2023.
Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.
Martech Talks: Privacy and Data Governance
This webinar was recorded in August 2023.
Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.
Martech Talks: Privacy Changes and Data Security
This webinar was recorded in July 2023.
Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.