Search
Close this search box.

Applying database marketing techniques to digital marketing.

men's gold watch lying on a park bench

Over the last few years the lines between database marketing and digital marketing have really blurred. It used to be quite clear cut. But now we can apply the same tried and tested techniques to leverage our customer data and to help identify prospects in the vast swath of digital data.

Just because you can measure it, doesn’t mean you should.

old cameras lined up, with focus on one

Figuring out what you should measure, versus what you could measure, is what separates the wheat from the chaff. With a shotgun approach to measurement, you’ll likely just overwhelm yourself and devalue your data accuracy over time. Focus on the big picture stuff to get value and direction to your analytics.

Martech Talks: The Four Stages Of Attribution Excellence

This webinar was recorded in October 2023.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: Privacy and Data Governance

This webinar was recorded in August 2023.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: Privacy Changes and Data Security

This webinar was recorded in July 2023.

 

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.