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Tag Archives: customer behaviour

Applying database marketing techniques to digital marketing.

Over the last few years the lines between database marketing and digital marketing have really blurred. It used to be quite clear cut. But now we can apply the same tried and tested techniques to leverage our customer data and to help identify prospects in the vast swath of digital data.


Just because you can measure it, doesn’t mean you should.

Figuring out what you should measure, versus what you could measure, is what separates the wheat from the chaff. With a shotgun approach to measurement, you’ll likely just overwhelm yourself and devalue your data accuracy over time. Focus on the big picture stuff to get value and direction to your analytics.


Personas or profiles; which one to use?

Personas or Profiles – what are they, which is which and when do you use them?