Does hearing the term "KPI" fill you with fear? A step by step guide to setting 4 simple digital KPIs for your entire customer journey.

Enhanced link tracking in Google Analytics has a number of benefits including providing unique data when you have multiple links with the same destination. Find out how to activate it in DTM.

SAINT can be used for more than just campaigns, but there are a lot of people using it for limited purposes. Tim gets back to basics and revisits the tool that can and should be used for so much more.

This topic was requested by one of my readers – thanks for the inspiration Dan. And it comes back to segmentation. And the value derived from measuring your customers/members behaviors across your digital channels, and the impact they could be having on your conversion rates if you don’t segment.

Well, it’s August and true to their word, Adobe upgraded us to SiteCatalyst v15 on the 1st, and so I thought I’d share a few of the golden nuggets within v15. I was thinking about how to order them…do I go by not bad to flamin’ eck, that’s awesome? Or start with the big bang and then let it continue to smoulder throughout? The problem is there are too many new and great features that you can’t really put them in any type of order. They appeal to you on different levels, from functionality, to UI, to analysis, to reporting, to combination segmentation and sub reporting.