People use search for different reasons and for many different motivations. Having a well structured set of search results, with good usability is going to improve the user experience. Here are 5 of our top tips to improve your internal search measurement and help you understand the results.
Content is king – but there’s no point having it if you don’t know what it’s doing for you. With just two metrics, your content performance insights will pop out at you, telling you the places to refocus your efforts.
Content is everywhere, but how do you stay ahead of the game and make sure your brand is noticed? Check out our top tips for creating an effective content marketing plan.
The digital landscape is literally crawling in content, with creators constantly trying to attract our attention. But how do you work out what is worthy of your time?
“I can’t find anything!”
This is the most common response we came across during the scoping and implementation of Search and Promote as the new internal search for Murdoch University.
Hardly surprising, given the issues with internal search that I covered in my previous post, but amazingly consistent!
In fact, one of the great truths we found during this project is that people truly don’t care where content is located, or whether it’s authenticated and/or accessible – they just wanted to type something in the search box, immediately find what they’re looking for, then carry on with their work.
We’ve now completed the implementation across our internal sites, and it’s working really well – so well that we’re now 2-3 weeks away from covering our external sites.