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Tag Archives: content strategy

The power of curation.

Curated content is a great way of increasing your social reach, so why aren’t you using it as part of your content strategy? Find out why you should be sharing the knowledge you discover with your target audience.


A yardstick for your digital content playbook.

The digital landscape is literally crawling in content, with creators constantly trying to attract our attention. But how do you work out what is worthy of your time?


Is your content converting?

One of the little-used nuggets in SiteCatalyst is “participation”.

It’s a given that you want to know how many sales you’ve made, or how much revenue you’ve generated, but what about which pages have helped to contribute to that conversion. Not every visitor follows the same path through the content, and it’s therefore beneficial to be able to see which pages are more likely to drive a conversion than others, thereby exposing your most valuable pages.


Driving content relevance with Test&Target

In many cases homepages are either relatively static, or promotional driven. The problem is that homepages are often still the starting point of a users journey on the site and not every user should see the same content.

Enter Omniture Test and Target. A very powerful application that can dynamically change content based on previous user behaviors. Content relevance yields greater conversion, so it makes a lot of sense to include it in your overall online strategy.