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Tag Archives: content marketing

The value of a dislike.

The introduction of a ‘dislike’ button could produce some interesting data insights for marketing on Facebook. But then what implications will it also have on brands?


Are you guilty of hiding your brand’s personality on social?

Don’t let the social media crowd swallow you up, stand up and be noticed. Developing your brand personality allows you to send a clear message to your audience about who you are.


The 5 E’s of writing a damn good business blog.

Do you have an irrational fear of writing articles for your business blog? Content marketing is an essential for brands wanting to promote themselves online, here are some essential elements to help you write a damn good article.


A content marketing template to inspire your creative resources.

Key to getting the best output from your content marketers is writing a descriptive and insightful brief. Learn some tips on how to inspire writers and download our free template to help you get started.


How to curate content

Are you curating articles as part of your content marketing? Filtering information and sharing it is just part of the process. Follow these 6 steps to become a valuable source of information that your target audience will return to.