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Tag Archives: channel attribution

Your offline and online audiences are the same people.

Do you know who your customers are? Using insights from your data helps you build a better picture of your personas so you can engage them more effectively.


Adobe Marketing Cloud’s new silver lining

The future looks good with Adobe’s Marketing Cloud getting a suite of 8 new core services, all designed to help us combat fragmented views of our audiences, incomplete profiling and targeting capabilities, bring together silo’d channels, and reduce the manual work required to currently curate reports to our stakeholders.