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Tag Archives: campaign management

Tips for developing a smooth sailing client-partner relationship

Sometimes we are too focused on the day to day running of our business that our ship veers off course. Find out how to keep your eye firmly on the big picture.

Why you need to make SiteCatalyst data your single source of truth

Often companies will engage multiple agencies which means multiple measurement methodologies and preferred frameworks. While this can be to your advantage, it’s important that you define a single source of truth.