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Tag Archives: brand marketing

Adobe DTM Fundamentals: Page Path Rule Conditions – Things to Know

One of the fundamentals of setting up Page Load rules within Adobe DTM is specifying the required conditions for the rule to trigger. The most common way to do this is via the Path condition, however there are a few catch yas that you should be mindful of when setting up these Page Load rules to ensure your rule correctly fires on all instances that page is loaded, but first here’s a quick 101 on the Page Path condition options.


Where are the Australian Retailers?

Integrated marketing solutions are on the rise in Australia. Corporate, Government and Education are all investing, but there is a lack of investment by the retail industry. Is this a reflection of the consumers? Or the marketers?


Why you need to invest in your people if you’re investing in Adobe Marketing Cloud.

The technology to deliver on personalised omni-channel experiences is here, and consumer expectations are high. But will Australian brands be able to keep up?


Why you need to define your purpose before you tackle social.

Is it really necessary for brands have more than one Facebook or Twitter account? Customers can easily engage brands on social, therefore many brands make use of dedicated customer service accounts. But before you launch into social overdrive you need to define your purpose for being on social.


Are you guilty of hiding your brand’s personality on social?

Don’t let the social media crowd swallow you up, stand up and be noticed. Developing your brand personality allows you to send a clear message to your audience about who you are.