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Tag Archives: big data

Adobe Summit London 2015 Recap

Adobe’s annual digital marketing conference in London was a truly spectacular event. Here’s my overview of the 2-day event and a few sneak peeks into what’s in store for their marketing products.

My 6 digital marketing predictions for 2015.

Where the heck did 2014 go? Thinking about 2015 now and the possibilities that it can bring…

Big data and avoiding analysis paralysis

Wow, we’ve got a lot of data. In fact we’ve got astronomical amounts of data. And every day, it gets bigger. The more channels and devices and apps and sites we add, the more we get. And the more data we add to augment our data (like CRM data) just seems to create even more data. It’s what we do with it that counts though.