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Tag Archives: attribution

Attribution – which way do you do it?

Attribution is about applying credit for a conversion to the thing or things that contributed to the conversion. But how do you go about this, and what do you give credit to?

Have you got your settings right?

Parameters and attributions are important to campaign measurement and can deliver loads of great insights but only if you’ve got them set correctly. Find out how to check your settings to make sure your data is accurate.